Teresa Trussell

WORK HISTORY

EDUCATION

ABOUT TERESA TRUSSELL

With more than 25 years in public-sector parking and mobility, I help cities, universities, and operators modernize how payments, policies, and enforcement actually work in the real world.Today, as Sales Director for the Southeast at PayByPhone, I advise municipalities and campuses on transitioning from legacy or single-vendor models to consumer-first, mobile-enabled payment ecosystems designed to increase adoption, protect revenue, and reduce friction for both staff and parkers.Before moving into technology and sales, I spent two decades leading campus parking operations. That experience shapes everything I do. I understand the operational realities behind policy decisions, the political and legislative constraints cities face, and the downstream impact payment choices have on enforcement, customer service, and public perception.I work most often with organizations that are:• Moving toward digital first or mobile-only or low-hardware environments• Evaluating multi-vendor payment strategies for resilience and adoption• Navigating resident programs, validations, rights & rates, or equity concerns• Preparing for changes in enforcement, LPR, or merchant-of-record modelsMy role isn’t to “sell an app.” It’s to help teams see blind spots, rethink assumptions, and implement payment strategies that actually hold up at scale.If you’re questioning whether your current parking and payment approach is keeping pace with customer expectations—or quietly creating friction behind the scenes—I’m always open to a conversation.