Teresa Sonal
- Role
- Senior Product Marketing Manager - Digital Transformation at Keysight Technologies
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Teresa Sonal
Creative, confident and qualified marketing professional with over 15 years of experience…
Experience
Senior Product Marketing Manager - Digital Transformation
Oct 2020 — Present
Create and execute full-funnel, go-to-market plans supporting key digital transformation initiatives that attract audiences, keep audiences engaged, and provide opportunities for further nurturing - Build personalized digital customer experiences throughout all stages of the customer lifecycle (Live from the Lab)- Work across the entire marketing ecosystem to deploy programs regionally - Drive programs aimed at capturing new audiences, understanding prospective customers’ needs and product interests, and generating awareness and marketing qualified leads - Program management and execution monitoring needed for the size and anticipated impact of the digital program - Define the key project steps, simplest execution approaches, critical paths, and resource loading for both Keysight and agency/vendors - Evaluate the effectiveness of our digital marketing programs by constantly measuring performance and providing recommendations for improvement/enhancement and provide insights into the ROI and effectiveness of key digital marketing programs - Pilot and experiment with new marketing approaches to attract personas across segments - Stay current with emerging digital program approaches and techniques being used in the digital marketing world
Education
State University of New York at Oswego
MBA, Marketing, International Business
Calicut University
Bachelor of Commerce (B.Com.), Business/Commerce, General
Skills
- Strategic Planning
- Marketing
- Account Management
- Digital Marketing
- Management
- Sales
- Business Development
- Product Marketing
- Strategic Partnerships
- New Business Development
- Market Research
- Web Design
- Customer Journeys
- Social Media Marketing
- Marketing Strategy
- Cross-Functional Team Leadership
- Project Management
- Product Management
- Marketing Communications
- Strategy
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