Teresa Meehan
Director, Auto Strategy and Partnerships @Comcast Advertising
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WORK HISTORY
Director, Auto Strategy and Partnerships @Comcast Advertising
Detroit, MI, US
EDUCATION
Michigan State University
Bachelor of Arts (B.A.) in Communications Arts and Sciences, Advertising
SKILLS
ABOUT TERESA MEEHAN
Creative, results-driven leader specializing in automotive digital cross-tier advertising, with proven success in building strong OEM-dealer-client-agency relationships at all levels, and proactively driving business-building ideas and results. Expertise in:•Understanding consumers, technology and data, to gain insights and develop strategies to increase sales and market share. •Leveraging digital media, consumer experience, data and technology to create new business solutions and revenue streams.•Building and inspiring high-performing, cross-functional teams in product management, sales, analytics, technology, research, media planning/buying/optimization, account management, training and customer engagement.•Developing and operationalizing brand strategy and product positioning to effectively grow sales and market share.•Deep understanding of automotive branding, retail and digital dealer solutions.
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