Teresa Meehan
Digital Strategy Executive - Brand Management/Advertising Expert
- Role
- Director, Auto Strategy and Partnerships at Comcast Advertising
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Teresa Meehan
Creative, results-driven leader specializing in automotive digital cross-tier advertising, with proven success in building strong OEM-dealer-client-agency relationships at all levels, and proactively driving business-building ideas and results. Expertise in:•Understanding consumers, technology and data, to gain insights and develop strategies to increase sales and market share. •Leveraging digital media, consumer experience, data and technology to create new business solutions and revenue streams.•Building and inspiring high-performing, cross-functional teams in product management, sales, analytics, technology, research, media planning/buying/optimization, account management, training and customer engagement.•Developing and operationalizing brand strategy and product positioning to effectively grow sales and market share.•Deep understanding of automotive branding, retail and digital dealer solutions.
Experience
Director, Auto Strategy and Partnerships
Oct 2022 — Present · Detroit, MI, US
Education
Michigan State University
Bachelor of Arts (B.A.) in Communications Arts and Sciences, Advertising
Skills
- Interactive Marketing
- Marketing Research
- Ppc
- Strategy
- E-Commerce
- Analytics
- Interactive Advertising
- Digital Marketing
- Relationship Marketing
- Online Marketing
- SEO
- Web Analytics
- Integrated Marketing
- New Media
- Advertising
- Digital Media
- Online Advertising
- Sem
- Multi-Channel Marketing
- Creative Direction
- Mobile Marketing
- Doubleclick
- Strategic Partnerships
- Marketing Communications
- Display Advertising
- Direct Mail
- Brand Management
- Content Strategy
- Marketing Strategy
- Direct Marketing
- Digital Strategy
- Google Adwords
- B2b Marketing
- Mobile Advertising
- Web Marketing
- Media Buying
- Brand Development
- Google Analytics
- Media Planning
- Product Marketing
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