Terence Ruan
#Futureshaper
- Role
- Global Customer Marketing Manager at Honeywell Technologies
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Terence Ruan
Years of experience in SEO management, advertisement, develop & maintain campaign…
Experience
Global Customer Marketing Manager
Oct 2022 — Present · Houston, TX, US
Collaborate with sales and product management teams to understand customer needs and create targeted marketing campaigns• Set the strategic direction for customer marketing, aligning it with overall business objectives• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement• Develop and implement channel marketing plans to drive growth and increase market share• Collaborate with channel partners to develop marketing programs that enhance seller performance and productivity• Develop and manage the customer marketing budget, ensuring effective allocation of resources• Oversee the development and execution of marketing programs, including email campaigns, social media promotions, and events• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
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