Terence Milstead
UX Research Lead | GenAI Adoption & Enablement | Behavioral Insights | Human-Centered AI Strategy | Principal at Second Mind Consulting, LLC
- Role
- Lecturer at The Wharton School
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Terence Milstead
I specialize in GenAI adoption: how people actually integrate AI into daily work, what breaks, and what makes change stick. I combine behavioral insight, research rigor, and strategic communication to turn ambiguity into practical decisions teams can act on.My work sits at the intersection of product, policy, and organizational change. I’m strongest when the goal is not just to build the tool, but to build trust, clarity, and repeatable behaviors around it.Most recently, I led the User Experience Research function at the Commonwealth of Pennsylvania’s inaugural digital services agency. I’ve also conducted research for Google, YouTube, and OpenAI, and I teach Business Communications at the Wharton School at the University of Pennsylvania.
Experience
Lecturer
Sep 2023 — Present · Philadelphia, PA, US
Education
Florida State University
Ph.D, Urban and Regional Planning
2003 — 2008
University of West Florida
B.A, English
1988 — 1993
Florida State University
M.S, P, Urban and Regional Planning
2003 — 2008
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