Terence Flowers

Software Application Engineer @Bank of America

Charlotte, NC, US

Driving performance improvements and analytics accuracy as an Application Software Engineer by leading front-end integrations, data instrumentation, and tag management optimizations across enterprise-scale platforms- Migrated legacy Adobe Analytics and Target code to the Alloy SDK across multiple web properties, improving data accuracy and reducing page load times by optimizing payload delivery- Developed a custom internal tool using React JS, Tailwind CSS, and Webpack to automatically detect missing data layer requirements and tag integration issues, reducing QA time by 40%- Implemented enhancements to analytics and vendor code using Vanilla JavaScript, resulting in a 6% improvement in data granularity and a 5% boost in actionable insights that informed executive strategy- Integrated optimized third-party tracking tags, increasing conversion tracking accuracy and contributing to a 3% lift in subscription rates through more precise attribution.

North Carolina Agricultural and Technical State University

Bachelors