Terell Canton

WORK HISTORY

EDUCATION

SKILLS

ABOUT TERELL CANTON

Award-winning COO at PLUS ONE society. Prior to joining PLUS ONE, Terell spent 17-years at the NFL where he led all Football Development Programs. In an effort to educate and create a more inclusive organization, Canton founded and spearheaded multiple NFL Diversity & Inclusion programs: Officiating Academy, Women Officiating Now, Football 101 and the College & Career Forum. Under the development of his programs, the NFL hired the first female official, Sarah Thomas. Terell also served as the lead strategist in partnership marketing efforts, uncovering groundbreaking inroads to connect NFL sponsors to fan engagement opportunities. He’s been responsible for various game operations-related duties at more than 10 Super Bowls. In his capacity as Chief Operating Officer, Terell assists executive team members in building efficient operational processes and driving new business that align with the agency\'s business plan and overall vision. Strategically, he lays the foundation for comprehensive racial equity programs and tactics geared towards Sports and Entertainment organizations. As a recognized community leader and organizer, Terell was a founding member of the NFL Black Engagement Network, serves as an advisor on multiple community projects in Queens, New York (District 29) and is currently on the Diversity & Inclusion Board of award-winning ad agency McKinney.