Terek Pierce
Creative & Content Leader | Senior Director, Miami HEAT | Brand Storytelling | Content Strategy | Team Leadership | Fan Engagement
- Role
- Senior Director of Content at Miami HEAT
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Terek Pierce
Senior Director of Content at the Miami HEAT, where I lead a 40+ person multi-disciplinary team spanning content, production, digital, social and strategy. Over the past decade, I’ve helped evolve the organization’s creative content engine by building award-winning campaigns, scaling branded storytelling, and aligning creative content strategy with business growth.My leadership style blends storytelling instinct with operational clarity. I’ve positioned content as a strategic growth driver across revenue, fan engagement, and brand development.Passionate about team culture, inclusive storytelling, and building work that resonates with fans and partners alike. I’m motivated by the opportunity to tell great stories that make an impact, while leading a team full of strong story tellers and innovative thinkers.Core Expertise:– Creative & Content Strategy– Multi-Platform Storytelling– Team Leadership – Campaign Development– Cross-Functional Collaboration– Brand Voice & Identity
Experience
Senior Director of Content
Apr 2023 — Present · Miami, FL, US
Oversee teams responsible for content production across the Miami HEAT’s digital platforms, including HEAT.com, the HEAT App, and Miami HEAT controlled social media channels.• Lead the Content Studio team in creating innovative video content across multiple platforms including digital, social media, and in-arena content, while serving as the executive producer of Inside the HEAT, the Emmy Award-winning documentary series. • Manage the Content Strategy team to ensure alignment with brand goals, while focusing on innovative and engaging storytelling.• Lead the creative video execution of or brand campaigns, ensuring consistency with the team’s overall creative vision.
Education
Rutgers University
BA, English, Journalism
2007 — 2012
Skills
- Camera
- Interviews
- Video Production
- Web Design
- Journalism
- Social Media Marketing
- Video Editing
- Premiere
- Advertising
- Post Production
- Adobe Premiere Pro
- Final Cut Pro
- Broadcast Journalism
- Broadcast Writing
- Camera Operator
- Television
- Producing
- Social Networking
- Digital Photography
- Camera Operating
- Broadcast
- Final Cut Studio
- Avid
- Networking
- Storytelling
- Screenwriting
- Editing
- Computer Repair
- Mac
- Tv News Production
- Inews
- New Media
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