Terdawn Deboe

About Terdawn Deboe

Forbes calls me to write about AI strategy and ROI measurement. Here\'s why: With…

Experience

1. Forbes Contributing Columinst

   Forbes

   Oct 2025 — Present

   As a Forbes Contributor, I write weekly about the intersection of artificial intelligence, automation, and small business growth. My focusing is helping America\'s 33.2 million small business owners bridge the gap between AI investment and measurable returns.Coverage Areas:• Real-world case studies and success stories from small and mid-sized businesses using AI• Practical strategies to track, measure, and improve ROI through AI-driven workflows• Insights from founders, consultants, and innovators leading intelligent business systems• Analysis of why most small businesses struggle to prove AI value despite 82% believing AI is essential for competitivenessUnique Perspective:As Founder of the Institute for Business AI (IBAI), the first institute dedicated to standardized ROI benchmarking for SMBs, I bring both personal transformation and professional research to my coverage. After reducing my own work week from 40+ hours to 10-15 hours while increasing revenue through strategic AI implementation, I\'ve trained thousands of business owners and helped clients collectively reclaim over hours through AI automation.Proprietary Frameworks Featured:• 5 ROI Levers system for measuring AI returns• Industry\'s first AI ROI Calculator for small businesses• Standardized benchmarking methodologies developed through IBAI researchMission:Demystify AI for everyday business owners and help them move beyond theory into measurable impact, cutting through vendor hype with actionable frameworks based on real-world results rather than theoretical potential.My dual perspective as both successful AI implementer and researcher of small business AI adoption patterns uniquely positions me to address the disconnect between expert recommendations and what actually delivers results for resource-constrained businesses.

Skills

• Social Networking
• Customer Service
• Creative Director
• Strategy
• Social Media Marketing
• SEO Copywriting
• Content Development
• Event Management
• Leadership
• Writing
• Logo Design
• Copy Editing
• Marketing
• Marketing Strategy
• Market Research
• Flyers
• Mobile Applications
• Public Speaking
• Traffic Generation
• SEO
• Social Media
• Strategic Planning
• Web Analytics
• Graphic Design
• Content Writing
• Event Planning