Teraun Simms-Brown
I translate raw data into powerful business insights—driving smarter decisions, marketing efficiency, and revenue growth.
- Role
- Marketing Data Analyst at Anteriad
- Location
- Mount Vernon, NY, US
- LinkedIn followers
- 500 followers
About Teraun Simms-Brown
I thrive at the intersection of data and strategy, transforming complex datasets into…
Experience
Marketing Data Analyst
Feb 2024 — Present · Westchester County, NY, US
At Anteriad, I dive deep into data to uncover the stories behind the numbers, helping marketing teams make smarter, faster decisions. I design and implement data strategies that don’t just optimize campaigns—they transform the way teams interact with insights. Whether it’s automating reports, streamlining workflows, or identifying multi-million-dollar revenue trends, I bring clarity to complexity. My goal? To make data a true competitive advantage.Things I’m Most Proud Of:Automated 150+ reports per month, cutting manual data entry and improving reporting accuracy.Reduced data processing time by 12 hours per week, enabling faster access to insights.Designed a centralized campaign performance dashboard to track $10M+ in marketing spend from multiple sources.Identified a $3M revenue loss by analyzing offline order data and uncovering a 60% drop in high-value orders ($10K+).Tracked a $2M revenue decline by linking SEO investment trends to online conversions, helping refine digital strategy.
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