Tera Roeker van
Founder @ Kept (formerly Straight Up)
- Role
- Founder & CEO at Kept Formerly Straight Up Inc
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Tera Roeker van
As the Founder and CEO of Kept, I lead a team of industry experts focused on transforming…
Experience
Founder & CEO
Jul 2017 — Present
Giving gifts is our love language - and we know what gets kept. At Kept, we design and deliver branded merchandise and corporate gifts for inspiring brands around the world. Trusted by Fortune 500 and startups alike, we craft every product product to match the unique vision and values of our clients. From one-off pieces to campaigns, Kept offers end-to-end solutions and expert support to make branded merchandise effortless. Kept is built on the belief that branded merchandise can create impact far beyond the products themselves. In 2025, we earned EcoVadis Bronze Certification and joined forces with Veritree to advance our commitment to reshaping the industry through environmental and social responsibility.
Education
Boston University London
Marketing, Brand Management and International Economics
2012
Villanova University
Bachelor's Degree
2009 — 2013
American University of Rome
Marketing
2011
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