Tequila S.
Marketing Director | Brand Management | Marketing Strategy | Product Marketing | Digital Marketing
- Role
- Marketing Director Communications, Marketing Strategy, Product Positioning at Regal Rexnord
- Location
- Columbia, SC, US
- LinkedIn followers
- 500 followers
About Tequila S.
Versatile Marketing & Communications Leader with 15+ years driving brand strategy, GTM execution, and customer‑centric storytelling for technical, regulated, and multi‑stakeholder organizations. Expert at translating complex concepts into clear value propositions, enabling commercial teams with scalable tools, and building structured GTM plans that improve engagement, education, and decision‑making. Recognized for operational excellence, cross‑functional leadership, and creating repeatable systems that bring clarity, alignment, and measurable impact to fast‑moving environments.
Experience
Marketing Director Communications, Marketing Strategy, Product Positioning
Mar 2023 — Present · US
Regal Rexnord Corporation (NYSE: RRX) is a global leader in manufacturing automation solutions, electric motors, electrical motion controls, power generation, and mechanical power transmission products.• Own and execute integrated marketing campaigns for global product launches, aligning with broader go-to-market strategies to increase brand visibility, drive demand generation, and accelerate market penetration.• Utilize competitive intelligence, market research, and customer insights to refine segmentation, positioning, and messaging strategies, ensuring optimized campaign performance and higher engagement across multiple channels.• Lead brand management initiatives during M&A transitions, ensuring seamless brand integration, maintaining stakeholder alignment, and delivering a unified customer experience during periods of organizational change.• Optimize event marketing and field strategies by identifying key trade shows and reallocating resources to digital channels, driving lead generation and accelerating pipeline growth.• Spearhead performance marketing campaigns across PPC, display, and social platforms, refining strategies to improve digital presence, increase product visibility, and support customer acquisition efforts.
Education
University of South Carolina Aiken
B.A., Sociology
Augusta University
B.A., Communications - Public Relations
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