Téo Pollini
Global Brand & Channel Strategy Lead | Tech-Driven • Culturally Tuned • Future-Focused • Creatively-Led | United Airlines, General Motors, Panasonic, Miller Draft
- Role
- Strategy Director at Carat Usa
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Téo Pollini
I’m a global brand and channel strategist passionate about shaping behavior, driving growth, and building brand love at scale. My experience spans integrated media, creative, audience, and experiential strategy — helping brands like United Airlines, General Motors, Panasonic, and Miller Genuine Draft deliver campaigns that resonate with culture and convert with clarity.From orchestrating full-funnel campaigns across global markets to launching first-to-market activations with media and tech partners, I thrive at the intersection of insight, creativity, and execution. I’ve led cross-functional teams through some of the world’s biggest cultural tentpoles and pride myself on turning complexity into cohesive brand storytelling.Always curious. Always collaborative. Always building forward.Focus areas: Creative + Media Leadership • Consumer Insight & Audience Segmentation • 1PD & Audience Architecture • Brand Solutions • Cultural Fluency & Global Marketing • Tech-Enabled Media Disruption • AI Strategy Proficiency • Holistic Measurement & Brand Performance • Data Storytelling • Cross-Functional Leadership • Art & Science Thinking • Strategic Foresight & Trend Mapping
Experience
Strategy Director
Jan 2024 — Present · Los Angeles, CA, US
Currently leading integrated brand, audience, and media strategy for United Airlines and Air New Zealand across cultural tentpoles, scaled activations, and innovative channel executions. Focused on transforming how the brand shows up in culture, data, and performance.• Direct a full-agency strategy process, aligning messaging across high-performing channels and environments to strengthen brand relevance at scale.• Reimagined United\'s audience and measurement approach, translating first- and third-party data into actionable human insights that enhanced performance and connection.• Shaped United’s media presence during key cultural tentpoles, including the Super Bowl and March Madness• Championed first-to-market activations with media and tech partners, introducing contextual AI applications to elevate the brand experience.• Led brand measurement strategy, aligning cross-functional stakeholders around unified KPIs and optimizing cross-channel impact.
Education
Universidade de São Paulo
Bachelor's degree
ESPM Escola Superior de Propaganda e Marketing
Post-Graduation
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