Teofi G.
Global Marketing Specialist | Creating innovative, high performing, campaigns
- Role
- Global Marketing Manager at Airlock Digital
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Teofi G.
I am an accomplished marketing leader with over 10 years of experience in driving digital strategy and brand expansion. I have successfully executed revenue generating and high performing campaigns across various channels: Content Marketing, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Paid Advertising (PPC), Webinars and Virtual Events, Referral Marketing, Lead Magnets and Gated Content, Partnerships and Co-Marketing, Networking and Events. I have an extensive experience in brand positioning but also product marketing. I have led go-to-market strategies and have been the lead architect behind the development of comprehensive marketing campaigns across cybersecurity, healthcare sectors, and non-profit organizations. I’ve successfully managed product positioning, branding, and demand generation efforts to align products with market needs.I have proven successes in rebranding efforts, social media engagement growth, and executing multi-million-dollar marketing initiatives for both B2B and B2C. Fluent in English and Spanish, with a deep understanding of trends across different sectors, but most notably tech, cybersecurity and healthcare.
Experience
Global Marketing Manager
Mar 2023 — Present · Houston, TX, US
Responsible for planning, executing, and overseeing marketing strategies to promote services. Analyzed market trends, identified target audiences, managed campaigns, and collaborated with various teams to achieve business goals. Additionally, monitored performance metrics to assess the effectiveness of marketing efforts.Also focused on promoting services through online channels. Utilized digital platforms such as social media, email, and websites to create and implement marketing campaigns. Often analyzed data, optimized online content, and employed various digital tools to reach target audiences, increased brand visibility, and drive conversions.
Education
University of Houston-Downtown
History BA, Art History, Criticism and Conservation
2010 — 2014
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