Teodora Lima

About Teodora Lima

Strategic E-Commerce leader with over 10 years of experience driving revenue growth across D2C and B2B sectors. Expertise in e-commerce strategy, performance marketing, and data-driven merchandising with a proven track record of increasing customer acquisition, retention, and lifetime value. Skilled in optimizing user experience, leveraging analytics for strategic decisions, and managing high-performing teams. Passionate about innovative digital solutions and creating engaging customer experiences.Currently leading conversion optimization and growth initiatives across web and mobile app experiences in a highly regulated, enterprise environment.Areas of Expertise:E-Commerce Strategy & Management: Develop and execute DTC, Amazon, and other digital channels e-commerce strategies that drive revenue, enhance customer acquisition, and optimize the online shopping experience.Technical Leadership & Web + App Experience Optimization: Oversee website performance, integrations, and UX/UI enhancements to improve site speed, security, and conversion rates.Customer Experience & UX (Web & Mobile App Funnels): Optimize site navigation, checkout flow, and personalization strategies to enhance engagement and drive conversions.Affiliate & Partnership Marketing: Scale affiliate programs, optimize commission structures, acquire high-value partners, and drive growth through strategic content marketing collaborations.Data-Driven Insights & Performance Tracking: Leverage analytics and A/B testing to track key KPIs, uncover insights, and inform data-driven growth strategies.Revenue Optimization & Lifecycle Growth: Develop pricing, bundling, and retention strategies to maximize LTV, reduce CAC, and drive repeat purchases.Team Leadership & Cross-Functional Collaboration: Lead and mentor high-performing team while aligning e-commerce, marketing, and operations for scalable growth.

Experience

1. Director of Conversion Optimization (Growth)

   Caesars Sportsbook & Casino

   Dec 2025 — Present · NJ, US

   Optimize critical user journeys including sign-up, onboarding, permissions, and checkout flows, reducing friction and improving funnel progression in a regulated environment.• Translate user behavior, performance data, and qualitative insights into actionable hypotheses that drive measurable improvements in conversion rate, LTV, and retention.• Partner cross-functionally with product, engineering, design, and analytics teams to align conversion initiatives with broader growth and platform roadmaps.• Define and track conversion KPIs, leveraging dashboards and performance reporting to communicate results, learnings, and next steps to executive stakeholders.• Own enterprise SEO strategy as a driver of high-intent acquisition, ensuring organic traffic aligns to optimized landing pages and conversion-focused experiences.• Align SEO, CRO, and web-to-app strategies to support discovery, acquisition, and funnel optimization across platforms.

Education

• Northeastern University

  Bachelors of Arts, International Affairs

• Dale Carnegie Training

  Strictly Business: The Dale Carnegie Immersion Seminar