Teo Silva
Data Product Owner @Pernod Ricard
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WORK HISTORY
Data Product Owner @Pernod Ricard
London, GB
Leading the Global Sales Performance Data Product for Sell-In across 30+ markets.• Standardised KPIs across markets, reaching over users for the Sales dashboards• Reduced manual reporting effort through automated pipelines• Increased data reliability and adoption across stakeholders globally• Enabled faster sales tracking and performance decisions at global and regional level• Harmonised KPI framework and data architecture across regions• Coordinated cross-functional squad (11 data engineers / 5 BI analysts)
EDUCATION
ECM: European College Management
Diploma in Business Studies, Business, Management, Marketing, and Related Support Services
Universidade de Pernambuco
Master of Business Administration - MBA, Marketing
Udacity
Business Program, Data Analysis
Laureate Education, Inc.
CEDEPE Certificate, Specialized Sales, Merchandising and Marketing Operations
FAFIRE Business School
Master of Business Administration - MBA, Strategic Management
FAFIRE
Bachelor of Business Administration - BBA, Business Administration and Management, General
SKILLS
ABOUT TEO SILVA
I am a bilingual professional holding a BSc in Business Management, MSc in Marketing and overall 10 year’s relevant experience in data analytics, business intelligence, market analysis, automated tools, advanced analytics, data science, statistical, database management, enterprise data warehouse, project management, lead generation and sales management. Proven support of clients marketing strategies with active collaboration in global initiatives in Ireland, Brazil and Japan.Career Highlights- Relevant cloud platform and enterprise data warehouse experience and solution designer- Expertise in analysing and managing large-scale database applications and generating strategic reports and data analyses to support business success- Driving a wide variety of projects—including strategic data analysis, data visualization, and procedural improvements—throughout all phases of project cycles, from launch through execution;Applying data analytics in numerous business context and great knowledge of analytics software tools and infrastructure;Providing great support experience and building key relationships through effective interpersonal, organizational, and leadership abilities;Achieving proficiency across a broad range of software and technical/statistical analysis tools/languages (Power BI, Tableau, Azure Applications, SQL Server, IBM Watson, Databricks, Python, DAX, T-SQL, MDX, etc)- Used best practices on data analysis to identify trends and patterns in user issues, reporting and KPIs. Keeping up with the latest marketing tech and helping companies expand into new markets. Always eager to take on new challenges and learn- Strong numerical and analytical skills and the ability to deliver clear reports and presentations.I’m always interested in hearing from former colleagues, managers, or just interesting professionals, so feel free to contact me if you’d like to connect.
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