Tenzin W.
Marketing Director | B2B Demand Gen · AI Automation · Paid Media | KarmaStaff
- Role
- Marketing Director at Karmastaff
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Tenzin W.
In charge of Building and scaling Karma Staff’s marketing function from 0 → a multi-channel acquisition engine; promoted to Marketing Director within six months.I lead demand generation across Google, Meta, and LinkedIn, generating 100+ leads at ~$30 CPL while contributing $100K+ in qualified pipeline. On the organic side, I direct SEO strategy (500+ backlinks across 100+ referring domains) and built an industry newsletter to 600+ subscribers with 1,300+ monthly views.My focus is building systems, not just campaigns. I architected AI-driven marketing workflows using n8n and the Anthropic Claude API, reducing creative production time by ~40% and scaling output without increasing headcount.I manage a 4-person team across paid media, SEO, and content, owning hiring, training, and performance. I also own the full MarTech stack (HubSpot, automation tools), including lead management, attribution, and pipeline tracking, and extend capacity through freelancers when needed.HubSpot certified. Comfortable operating in lean environments where marketing is accountable for the pipeline, not just impressions.
Experience
Marketing Director
Nov 2023 — Present · US
In charge of Karma Staff’s marketing function from 0 → multi-channel acquisition engine- Lead demand generation strategy across Google, Meta, and LinkedIn- Own pipeline growth, contributing in providing qualified opportunities- Direct SEO strategy, resulting in 500+ backlinks across 100+ referring domains- Launched and scaled an industry newsletter to 600+ subscribers and 1,300+ monthly views- Architect of AI-driven marketing systems (n8n + Claude API), reducing production time by ~40%- Built and managed a 4-person team across paid media, SEO, and content; owned hiring, training, and performance- Owned MarTech stack (HubSpot, automation tools), including lead management, attribution, and pipeline tracking- Implement 8+ AI tools to streamline content, creative, and campaign workflows- Managed external freelancers (Fiverr, Upwork) to extend team capacity
Education
Piedmont Virginia Community College
Associate's degree, Liberal Arts and Sciences/Liberal Studies
2013 — 2015
Virginia Commonwealth University
International Relations
2016 — 2018
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