Tenisha Mistry
Design Strategist @Unilever
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WORK HISTORY
Design Strategist @Unilever
Liverpool, GB
I lead cross-functional agile teams to shape Operator-centric front-end innovation strategies and drive concept development for innovative professional cleaning products globally. My role involves:User-Centred Design Leadership: Led interviews and research with end users to uncover challenges and needs, informing design decisions and shaping meaningful solutions.Design Research & Inspiration: Conducted trend analysis, defined professional design codes and opportunity spaces and created mood boards to inspire stakeholders and influence creative direction.Engagement & Collaboration: Partnered with experts in science, technology, marketing, consumer insights, designers, and local markets to co-create impactful solutions. Organised gamified events and activities to bring teams closer to target users and environments. Storytelling & Communication: Crafted personas, storyboards, and compelling narratives to communicate opportunities and solutions. Delivered inspiring creative briefs to agencies such as Design Bridge and maintained strong external partnerships.Innovation Process Leadership: Designed and led an innovation process that resulted in the successful launch of a range of concentrated cleaning products for food service businesses.End-to-End Design Delivery: Planned and facilitated global workshops, created user journey maps, and brought new product ideas to life through sketching, design software, and generative AI.Brand & Packaging Strategy: Led portfolio architecture for 2D packaging routes across price points & markets. Directed the redesign and global launch of artwork for UPro’s core portfolio, creating a unified identity worldwide for the first time, improving brand recognition.Guidelines & Governance: Authored 2D packaging guidelines, ensured technical accuracy and influenced the redesign of the Pro Formula logo to align with UPro and Solenis brands. Acted as brand guardian, establishing principles that uphold brand strategy and consistency.
EDUCATION
Loughborough University
BTEC Diploma, Art and Design
Northumbria University
Bachelor of Arts (BA), Design for Industry
ABOUT TENISHA MISTRY
I’m a Design Strategist who creates meaningful experiences by translating insights into branding, packaging and product innovations & design systems. I lead multi‑functional teams through robust creative processes to shape purposeful solutions that elevate both user experience and commercial impact. Energised by close collaboration with users, cross‑functional teams and creative agencies, I thrive in multidisciplinary environments where diverse perspectives come together to turn complex challenges into clear, engaging outcomes.
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