Tenaya McDaniel

About Tenaya McDaniel

I help organizations strengthen how they attract talent, communicate culture, and create employer brands that people trust.My work sits at the intersection of employer brand, recruitment marketing, and candidate experience, developing strategies that help organizations stand out in competitive hiring markets while staying authentic to who they are.Areas I focus on:• Employer brand strategy• Recruitment marketing• Career site experience• Candidate journey optimization• Employee storytelling• Review and reputation strategyI’m especially passionate about helping organizations connect brand to real human experience because the strongest employer brands are built through clarity, trust, and meaningful stories.

Experience

1. Recruitment Marketing & Employer Branding Manager

   Merakey

   Oct 2023 — Present

   Lead enterprise recruitment marketing and employer brand strategy for a national healthcare and human services organization supporting individuals, families, and communities across the United States.• Own employer brand strategy across multiple divisions, aligning talent attraction efforts with workforce priorities and organizational growth goals.• Lead career site strategy, content development, and candidate experience enhancements to strengthen brand perception and application engagement.• Manage national employer branding campaigns across platforms including Glassdoor and Indeed, targeting priority talent audiences in key markets.• Develop executive recommendations related to talent brand visibility, review strategy, and recruitment marketing performance.• Partner with senior leaders, talent acquisition teams, and external vendors to elevate how the organization communicates mission, culture, and impact to prospective candidates.• Oversee employee storytelling initiatives, testimonial strategy, and digital brand content designed to improve trust and candidate conversion.

Education

• Pace University - Lubin School of Business

  Master of Business Administration - MBA, Human Resources Management

  2017 — 2019

• University at Albany

  Bachelor of Arts (B.A.), Psychology

  2011 — 2014