Tena Crock

About Tena Crock

I work at the intersection of business growth and leadership decision-making — helping brand manufacturers scale their direct-to-consumer business while also advising leaders navigating high-stakes moments in their careers.On the business side, I partner with organizations to bring clarity to what matters most across DTC strategy, team structure, and execution. This includes prioritizing investments, optimizing operating models, strengthening partnerships, and creating a durable competitive edge through customer experience.What has become equally clear across my work is that many growth challenges are deeply tied to leadership decisions: how priorities are set, how teams are structured, and how individuals navigate their own next move. I’m often brought in to help leaders think through these moments with greater clarity, translating implicit strengths into defined contributions and aligning decisions with long-term direction.I bring experience leading both strategy and execution across eCommerce, digital marketing, and customer insight, with a strong foundation in P&L management, testing, and performance optimization.

Experience

1. Interim Leadership - CMO and VP of Ecommerce

   Chameleon Collective

   Aug 2017 — Present

   I partner with brand manufacturers as a fractional leader to scale their direct-to-consumer business by aligning strategy, team structure, and execution around what drives results.My work spans eCommerce, digital brand growth, and customer experience, with a focus on prioritization, performance optimization, and building the internal capabilities required to execute with consistency.Across engagements, I’m often brought in to help leaders navigate moments where business needs and leadership decisions intersect, bringing clarity to priorities, structure, and what comes next.

Education

• Kent State University

  Bachelor of Business Administration (BBA), Finance, General

  1996 — 2001

Skills

• Web Marketing
• Pay Per Click (Ppc)
• Web Development
• Social Media Best Practices
• SEO
• Online Advertising
• Web Analytics
• Digital Marketing
• Analytics
• Leadership
• Online Marketing
• Sem
• Google Analytics
• Search Engine Optimization (SEO)
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• B2b
• Search Engine Marketing (Sem)
• Product Management
• Marketing Research
• Google Adwords
• Email Marketing
• Strategy
• E-Commerce
• Management
• Can-Spam
• Corporate Branding
• Social Media Marketing
• Organic Search
• Website Development
• Ppc
• Marketing