Tem Little

WORK HISTORY

EDUCATION

SKILLS

ABOUT TEM LITTLE

With over 14 years of experience in the gaming and hospitality industry, I am a passionate and innovative leader in database marketing and customer relationship management (CRM). I have a data science certificate from Cornell University and a hospitality and tourism management certification from Florida Atlantic University. I am currently the Director of Database Marketing at Seminole Hard Rock Support Services, where I lead a team of professionals who support partner Hard Rock Casinos in the US and Canada for direct mail, email, CRM, and analytics. I am driven by the mission of creating memorable experiences for our guests and delivering exceptional results for our stakeholders. I bring diverse perspectives and experiences to the team, as I have worked in different markets, segments, and channels in the gaming and hospitality industry.In my current role, I oversee the strategy, execution, and optimization of database marketing campaigns across multiple platforms and channels. I leverage my analytical skills and data analytics tools to measure the effectiveness and efficiency of our marketing efforts, and to provide insights and recommendations for improvement. I also collaborate with cross-functional teams, such as IT, operations, finance, and creative, to ensure alignment and integration of our database marketing initiatives. I use my skills in customer relationship management (CRM), analytical skills, and data analytics to deliver high-quality database marketing solutions that drive customer loyalty and revenue growth.