Kinner Patel
IT Project Manager and Administrative Assistant @Tekinfoway
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WORK HISTORY
IT Project Manager and Administrative Assistant @Tekinfoway
Ahmedabad, IN
Planning and executing strategies to generate leads and boost results for new prospects and existing customers using Web Development, SEO, Email Marketing, Paid Advertising, and Social Media Marketing in Construction, Decoration, Education, Health, Beauty, Food, Business Services, Immigration, and eCommerce - Running Google Ads Search, Shopping, Local, Display, and remarketing campaigns - Setting up Google Search Console, Bing Webmaster, Google Tag Manager, Google Ad Account, Conversions, and Google Analytics Universal & V4 - Tracking and Optimizing campaigns performance by analyzing Conversion Rates, Click-through rates (CTR), impressions, search terms, negative keywords, quality scores, ads placements, landing pages, audience demography, locations, etc- Auditing and Optimizing website performance, UI/UX design and conversion rates by analyzing audience behavior, Google Analytics data, traffic sources, page interactions, heatmaps, page load speed, responsiveness, and conducting A/B tests - Driving email marketing campaigns and automation using ActiveCampaign, CRM, MailerLite, Mailchimp, and HubSpot - Deploying eCommerce enhanced tracking, and integration to Couriers, Payment Gateways, and POS - Creating dynamic and interactive visual reports from multiple data sources using Google Data Studio - Managing tasks and workflows in ClickUp, Trello, and automated task distribution tools - Reviewing marketing campaigns and ads to ensure compliance with policies and procedures - Approving content strategies, blog posts, social media calendars, and copies for SEO/SEM/SMM - Conducting virtual or in-person meetings with leads and customers - Training team directly or by providing materials - Optimizing On-Page & Off-Page SEO based on a checklist of 50+ items - Troubleshoots technical issues with the website and other services - Providing cost-efficient trending digital marketing tools and solutions - Official Google Ads Partner
EDUCATION
GLS Institute of Computer Technology (GLSICT-MBA)-Ahmedabad (SFI) 714
Bachelor's degree
Gujarat University
bachelor of computer application (B.C.A)
University of Bridgeport
Master of Business Administration - MBA
University of Bridgeport
Master of Business Administration - MBA
University of Bridgeport
Master of Business Administration - MBA
ABOUT KINNER PATEL
Senior Business Analyst with extensive communication and analytical skills with great knowledge of E-commerce industry, SEO, Branding and Application Development.* Project Management responsibilities and Business Analysis (BA) duties on several projects.* Business Analyst Leadership roles in Agile, Iterative and Waterfall Projects.* Agile/Scrum Leader as Business Analyst and Project Manager.* Specific Business Analyst role to Gather, organize and write requirements.* As Business Analyst, Manage JAD (Joint Application Development) meetings between the business and the technical team, interviews.* Business Analysis/QA (Quality Assurance) in Testing, Writing test cases, Writing test scripts, Designing and Managing UAT (User Acceptance Testing).* As Business Analyst/Project Manager, Managed Issues, development team, Found Issues in \'Alpha Testing\', Reproduced other found Issues,Reproduced all I\\issues in project backlog,* Negotiator for sprint features lists, road maps and implementation schedules between the development team and the business- important Business Analyst duties.* Change Manager, Knowledge Manager and Content Management Manager for all projects- in addition to assisting or managing tech team and business team knowledge transfers.* As any Business Analyst- Learns the business and business requirements quickly- as well as new tools and applications.
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