Tejkarran Singh Bajaj

About Tejkarran Singh Bajaj

For nearly two decades, I’ve operated at the intersection of content, consumer insight, and business strategy, building ideas that connect, perform, and scale. My journey has spanned brand strategy, television, digital media, and original content, giving me a unique perspective on how audiences evolve, platforms shift, and business models reinvent themselves. I’ve consistently translated creative vision into commercial success by combining deep audience understanding with operational clarity and data-driven decision-making.At Jio Studios, I currently lead the Originals slate while shaping broader content strategy, partnerships, and monetization models. My focus spans the full content ecosystem, from development and production to licensing and scalable growth, while building high-performing teams and driving business impact.Across my career, I’ve developed and delivered original content across platforms, leading some of India’s biggest fiction and non-fiction shows, and spearheaded several of the country’s most successful content marketing campaigns for Indian and global brands. My work continues to blend creative instinct with commercial clarity, shaping stories that resonate and scale.Beyond content, I bring a strong foundation in brand and consumer strategy, with experience in unlocking new audiences, building creator ecosystems, and leading sustainable, insight-led growth. I believe the future of storytelling sits at the convergence of narrative, technology, and human connection.With over 500 hours of original content, 100+ branded campaigns, and 140+ industry awards, my work remains anchored in one belief: creative excellence and commercial rigor, when aligned, create lasting advantage.

Experience

1. SVP & Head- Originals at Jio Studios

   Reliance Industries Limited

   Sep 2024 — Present · Mumbai, IN

   Leading the Originals business for Jio Studios, driving creative, commercial, and strategic direction across genres, languages, and platforms. Oversee the end-to-end slate, from development and production to partnerships, licensing, and monetization, while managing content investments of over ₹350 crores.• Spearheaded a multi-language slate of 50+ shows including Inspector Avinash, Doctors, Rangbaaz, Apharan, Karenjit Kaur, Code M, Bajao, and Magic of Shiri.• Leading upcoming marquee titles such as Union (Kay Kay Menon, Ashutosh Rana), Sankalp (Nana Patekar, Zeeshan Ayub, Neeraj Kabi), Paan Parda Zarda (Mona Singh, Tanvi Azmi, Tanya Maniktala), Tatkal (Divyendu Sharma, Bhuvan Arora), and Clean-Up Crew (Ravi Kishan, Jisshu Sengupta, Amey Wagh).• Built and scaled the Originals vertical, defining content strategy, brand identity, and positioning for Jio Studios’ premium slate.• Forged strategic partnerships with leading OTT platforms and top creators to optimize visibility, revenue, and reach.• Represented Jio Studios at major national and international forums including Emmys, ATF Singapore, Asian Academy Creative Awards, and GITEX Dubai.• Mentored and led cross-functional teams, fostering a culture of creative collaboration and commercial accountability.

Education

• Guru Jambheshwar University

  Bachelor of Mass Communication

• The Johns Hopkins University

  Crash Course in Data Science, Data Science

  2020 — 2020

Skills

• Writing
• Editing
• Reality Tv
• New Media
• Storytelling
• Entertainment
• Radio
• Content Production
• Documentaries
• Public Relations
• Television Programming
• Digital Marketing
• Reality
• Video Editing
• Directing
• Data & Insights Led Content Strategies
• Advertising
• Media Production
• Post Production
• Media Agnostic Content
• Strategy
• Video
• Content Marketing
• Creative Direction
• Television Production
• Strategic Leadership
• Branded Content Strategy
• Film Production
• Promos
• Content Strategy
• Team Management
• Music Videos
• Broadcast
• Broadcast Television
• Press Releases
• Digital Media
• Film
• Video Production
• Television