Tejeshwar Reddy

About Tejeshwar Reddy

Digital Marketing Analyst with 3+ years of experience, I specialize in transforming data into strategies that fuel growth, boost engagement, and drive measurable ROI. I\'ve successfully led cross-channel campaign analysis, optimized lead funnels, and delivered insights that have directly impacted business decisions and revenue.With a strong command of tools like Google Analytics, Power BI, Sprout Social, Hootsuite, and Google Data Studio, I thrive at uncovering trends in customer behavior and translating them into actionable strategies. Whether it\'s cutting acquisition costs, refining content strategies, or launching location-specific campaigns that open new markets, I bring both analytical rigor and creative thinking to every project.My career spans both agency and in-house roles, including impactful work at Accenture, where I led strategies that increased monthly content engagement by views and significantly improved campaign efficiency across paid and owned channels.I’m passionate about leveraging data to tell compelling stories, aligning marketing efforts with business goals, and continuously testing and optimizing to stay ahead of the curve. Let’s connect if you\'re looking to build marketing strategies that are not just data-informed, but data-powered.

Experience

1. Digital Marketing Analyst

   Charles Schwab

   Sep 2023 — Present · FL, US

   Designed and executed data-driven marketing campaigns, increasing conversion rates by 20% through audience segmentation and A/B testing.• Analyzed user behavior using Google Analytics and Mixpanel to optimize marketing funnels and customer retention.• Managed PPC campaigns on Google Ads and Meta Ads, improving ROAS by 30%.• Implemented marketing automation workflows in HubSpot to streamline customer journey and increase engagement.• Led product analytics initiatives to track feature adoption, user engagement, and churn reduction strategies.• Developed dashboards in Tableau to present key performance insights for executive decision-making. • Optimized cross-channel marketing performance by identifying high-converting user segments, resulting in a 15% increase in customer lifetime value• Spearheaded the integration of real-time analytics tools to support agile decision-making, reducing campaign adjustment time by 40%.

Education

• Pace University

  Master's degree