Tejaswini Vyawhare

WORK HISTORY

EDUCATION

ABOUT TEJASWINI VYAWHARE

As a Performance Media Lead with over six years in digital media planning and execution, I specialize in running high-ROI paid search, social, and programmatic campaigns for sectors like Automobile, FMCG, Nuetracuticles and Electronics across Indian markets. I’ve managed media budgets exceeding ₹15 crores and delivered measurable results like boosting lead volume by 40% while reducing cost-per-acquisition by 25%. Campaigns I spearheaded increased conversion rates by 30%, and one flagship project scaled revenue 20% through data-driven strategy and A/B testing. With a passion for using analytics to tell better marketing stories, I lead cross-functional teams and mentor on tools like Google Ads, Meta Ads Manager, DV360, and analytics platforms. I thrive on optimizing under pressure, enjoy cracking tough media puzzles, and love collaborating with stakeholders to unlock growth Core Expertise: • Media Planning & Execution • Performance Marketing (Google, Meta, LinkedIn) • Campaign Optimization & Analytics (GA, AppsFlyer) • Cross-functional Collaboration & Client Engagement Outside of work, I enjoy music, reading, cooking, and staying up-to-date with the latest trends in marketing and technology. Let’s connect to exchange ideas, explore collaboration, or just talk marketing!