Tejaswini Thirtha

About Tejaswini Thirtha

Seasoned Marketing & Communications leader with over two decades of experience in…

Experience

1. Sr Manager Marketing & Communications Lead for Cognizant Moment Cx-crm Practice

   Cognizant

   Jul 2021 — Present · IN

   Spearheading the marketing & communication strategy for Salesforce & Contact Center Practices within the Cognizant Moment Service Line, encompassing both internal and external communications- Defining key messaging, brand positioning, and tone of voice to ensure consistent and impactful communication across all channels- Creating and implementing internal communication strategies to foster employee engagement, alignment, and a positive organisational culture- Establishing the entire communication process and supervising a team of designers, ensuring seamless execution of communication campaigns- Collaborating with the Corporate Marketing team to update the Partner/Practice related pages on the corporate website, enhancing brand visibility- Managing annual partnership celebrations and in-campus events at Cognizant Technologies, driving employee engagement and satisfaction- Developing and managing communication channels (e.g, newsletters, intranet, town hall meetings) to facilitate transparent and effective information flow- Overseeing the creation of compelling and relevant content for various platforms, including written, visual, and multimedia materials; ensuring all the content is aligned with the organisation\'s messaging and resonates with target audiences- Serving as the point of contact and spokesperson during crisis situations, ensuring consistent and accurate messaging

Education

• COMMITS (Convergence Institute of Media, Management and IT Studies)

  PG Diploma, Audio Visual Communication

  2002 — 2003

• Christ University, Bangalore

  B.A., Journalism, Psychology, Literature

  1998 — 2001

• Indian Institute of Management, Calcutta

  Transitioning into Leadership: A program for Women Executives, Organizational Leadership

• Carmel Convent High School, Bangalore

  Secondary School Leaving Certificate (SSLC)

  1995

• Vijaya Pre-University College, Bangalore

  Pre-University, Physics, Chemistry, Mathematics, Computer Science

  1995 — 1997

Skills

• Newspaper
• Content Strategy
• Rewriting
• Blogging
• Quarkxpress
• Content Management
• Web Content Management
• Magazines
• Team Management
• Creative Writing
• Project Management
• Editing
• Editorial
• Internal Communications
• Writing
• Newspapers
• Leadership
• Journalism