Tejaswini Sood

About Tejaswini Sood

I’m a fashion researcher and merchandiser with a focus on trend forecasting, consumer…

Experience

1. Global Product Merchandising Assistant

   FitFlop

   May 2024 — Present · London, GB

   In this role, I play a key part in data administration and strategic product positioning, ensuring accuracy, efficiency, and market competitiveness across seasonal collections- Database Management & Accuracy: Own the creation and maintenance of the seasonal collection database, ensuring all product information—including packaging, sizing, colors, materials, and quantities—is accurate and up to date for cross-functional teams- Competitor Benchmarking & Market Analysis: Conduct in-depth benchmarking of new launches, material innovations, and product strategies across key competitors. Analyze critical metrics such as price increases, product counts, launch phasing, and pricing architecture to optimize FitFlop’s market positioning- Trend Forecasting & Historical Performance Analysis: Monitor upcoming industry trends to assess potential integration within FitFlop, while also analyzing past product performance to inform product design and development- Consumer Insights & Sentiment Analysis: Leverage consumer reviews data to understand sentiment around product attributes like color, material, fit, and pricing. Identify key demographic insights and behavioral patterns to inform FitFlop’s product design and development- Advanced Market Analytics & Reporting: Utilize tools like EDITED to track competitor product mix, pricing trends, and launch strategies across UK and US markets. Conduct deep dives into specific product categories to assess future growth opportunities for FitFlop- Data-Driven Product Performance Analysis: Use Excel and internal reporting tools to evaluate top-performing products, regional sell-in data, and category-specific trends- Consumer Activation & AI Research Project: Led a project focused on consumer activation, utilizing AI-driven tools to segment and visualize consumer personas, enhancing business-wide understanding and product targeting at FitFlop.

Education

• London College of Fashion, University of the Arts London

  MA Fashion Futures

• National Institute of Fashion Technology Delhi

  Bachelors of Fashion Technology (Apparel Production)

  2017 — 2021