Tejaswini Lakudwan
Assistant Manager Marketing @Mahindra First Choice Wheels Ltd
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WORK HISTORY
Assistant Manager Marketing @Mahindra First Choice Wheels Ltd
Mumbai, IN
Manage end-to-end Facebook ad campaigns, including planning, ad creation, execution, and performance analysis across Pan India- Scale lead generation campaigns for used cars, achieving a 39% increase in CVR (Conversion Rate)- Analyze ROI for used car campaigns by generating daily, weekly, and monthly performance reports using Salesforce and Facebook Ads Manager- Manage monthly marketing budgets, ensuring optimal spending and preventing overspending- Identify and plan events for cars and bikes on various occasions, enhancing brand visibility- Perform data-driven analysis using Salesforce and other analytical tools to inform marketing strategies- Monitor key performance metrics, including CPL (Cost Per Lead), cost, conversion rate, and attribution, to align with company goals- Manage WhatsApp campaigns for various clients- Oversee BTL (Below-the-Line) activities, including planning festive deals, customer offers, and influencer campaigns.
EDUCATION
Pune University
Bsc computer science
ABOUT TEJASWINI LAKUDWAN
A dynamic, cross-functional marketing professional ready to implement, develop, and execute successful marketing strategies.As an Assistant Manager in Marketing, I excel in leveraging data-driven insights to optimize campaigns and enhance brand presence.My expertise includes digital marketing, content creation, social media management, and market analysis, which allows me to drive impactful initiatives that align with business goals.
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