Tejaswee Sawant
Performance & Planning - Senior Manager Digital Marketing at Essence Mediacom
- Role
- Media Manager at Mediacom
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Tejaswee Sawant
Hello, and thank you for stopping by my profile! I hope this message finds you well. I specialize in transforming businesses by blending a human-centered approach with cutting-edge digital strategies. Having grown up alongside the rapid evolution of the Digital Era, I’ve gained a deep appreciation for the power of online advertising in reshaping industries and driving growth. With over 8 years of expertise in Paid Media, I’ve honed my skills across platforms like Google Ads, Bing Ads, Facebook Ads, and Google Analytics, among others. My journey includes managing monthly budgets exceeding INR 2 million across Search Engine, Social Media, delivering measurable results and scaling success. I’ve partnered with businesses across a diverse range of industries, including FMCG, Beauty, Automotive, E-Commerce, Electronics, and more, consistently designing campaigns that amplify brand presence, engage audiences, and drive conversions. Let’s connect to discuss how I can help elevate your brand’s digital presence and maximize your advertising ROI.
Experience
Media Manager
Nov 2021 — Present · Mumbai, IN
Develop and execute strategic paid acquisition campaigns across platforms, including Facebook, Twitter, Instagram, and Google, to drive measurable business outcomes and meet client objectives.Oversee end-to-end campaign management, including planning, setup, optimization, and reporting, ensuring seamless execution and alignment with overarching marketing goals.Monitor and analyze campaign performance, leveraging insights to optimize key metrics such as ROAS, CTR, and conversion rates while providing detailed performance reports to stakeholders.Lead client servicing initiatives by acting as a strategic partner, offering tailored recommendations and solutions to elevate campaign effectiveness and ensure client satisfaction.Plan and optimize online advertising campaigns, integrating data-driven decision-making to enhance performance and ROI.Conduct online competitive analysis, market research, and small-scale surveys to identify industry trends, consumer behavior, and opportunities for growth.Provide actionable insights through web analytics and social media reporting, transforming data into strategies that strengthen brand presence and engagement.Participate in cross-functional brainstorming sessions, contributing innovative ideas to shape impactful campaign strategies.Manage digital operations and performance, ensuring efficiency, continuous optimization, and alignment with industry best practices.Brand Handle: Nothing Phone (Category - Phone, Earbuds, Smartwatch)Parle AgroFuture GroupL & T-SufinNPCIExide Batteries
Education
Operating Media
Search Engine Marketing
2016 — 2016
Lala Lajpatrai College of Commerce and Economics
HSC
2010 — 2012
Lala Lajpatrai College of Commerce and Economics
Bachelor of Commerce (B.Com.)
2013 — 2015
ShardaShram Vidya Mandir
SSC
1998 — 2010
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