Tejashri Pandit
Marketing Consultant @Sony Music Entertainment India
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WORK HISTORY
Marketing Consultant @Sony Music Entertainment India
Mumbai, IN
At Sony Music India, I lead end-to-end digital marketing strategies for film music launches, driving campaigns that were rooted in cultural insight, platform relevance, and strategic partnerships while curating pop culture moments.Crafted Gen Z-focused influencer campaigns that boosted music virality and UGC, resulting in measurable spikes in streaming and social engagement.Forged high-impact collaborations with brands and platforms like Swiggy, Reddit, Meta, and YouTube, extending the life and reach of music assets beyond traditional channels.Conceptualised content formats and audio activations that tapped into meme culture, reels trends, and moment marketing to drive conversation organically.Positioned Sony Music’s film launches not just as songs, but as digital-first cultural moments that sparked conversations, collaborations, and conversions.
EDUCATION
Mumbai Educational Trust, MET League of Colleges
Master's degree, Mass Media
SKILLS
ABOUT TEJASHRI PANDIT
Experienced Strategic Marketing with a demonstrated history of working in the internet industry. Skilled in Digital Strategy, Social Media Marketing, Innovations, Advertising, Media Planning, Budgeting, Influencer Marketing, Agency management, Programmatic Media, Creative & Asset Management, Social Listening, Research, Content Marketing and Event Management. Strong business development professional with a Master\'s degree focused in Mass Media from Mumbai Educational Trust, MET League of Colleges. Super Power lies in Awards for both innovations and media to obtain best ROI
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