Tejas Vaidya

About Tejas Vaidya

I am a Senior B2B Marketing Manager with over 10 years of experience in driving revenue-led marketing, specialising in demand generation, account-based marketing (ABM), and pipeline acceleration across diverse sectors, including SaaS/Tech, AI, consulting services, and healthcare. My expertise lies in building and executing go-to-market strategies that span digital campaigns, content creation, executive engagement programmes, and lead nurturing, all designed to drive measurable growth.In my previous roles, I\'ve established a regional marketing function, achieving significant results through integrated digital, content, and event-led campaigns, while overseeing multi-functional teams to deliver on strategic goals.Key accomplishments and skills include- Account-based Marketing (ABM): Successful enterprise-focused campaigns generating significant new pipeline and expansion revenue- Revenue Growth: Proven track record in delivering marketing initiatives that directly impact pipeline generation and sales revenue- Go-to-Market Strategy: Expertise in crafting and executing strategies across multiple channels to enhance brand visibility and engagement- Marketing Automation: Proficient in using tools like Salesforce, HubSpot, and Google Analytics to track campaign performance and optimise strategies- Cross-Functional Collaboration: Partnered with CROs, Sales Heads, and C-suite executives to align marketing efforts with organisational goals- Increased inbound lead volume by over 43% year-on-year through integrated digital, content, and event-led demand generation campaigns- Built and scaled a regional B2B marketing function from inception, including strategy, processes, and team leadership.Let\'s connect if you’re looking for a dedicated professional who blends precision with passion.

Experience

1. Marketing Manager

   Concentrix Catalyst

   Sep 2022 — Present · AU

   Marketing Manager – ANZ Concentrix | Sydney- Established the regional marketing function for ANZ, defining go-to-market strategy, operating processes, and reporting frameworks- Planned and executed integrated marketing programmes to increase brand visibility among CXOs across enterprise and public sector accounts- Increased inbound lead volume by 39% in Year 1 and 47% in Year 2 through multi-channel demand generation initiatives- Built and maintained a database of 11,250+ senior decision-makers within 18 months- Managed campaign and event performance using Salesforce and HubSpot, providing insights andrecommendations to senior leadership- Delivered executive engagement initiatives including roundtables, webinars, email nurture programmes, and client case studies focused on CX, data personalisation, and GenAI adoption- Coordinated award submissions resulting in 7 industry awards for Concentrix and client partners- Led and developed a cross-functional team of 7 across digital marketing, content, events, and analytics- Contributed to an AI-led GPT-3 chatbot initiative, supporting conversation design and the development of the underlying AI framework.

Education

• Lok Puram Public School Thane.

  10th Standard.

  1995 — 2007

• Padmashree Dr. D. Y. Patil Vidyapeeth, , Mumbai

  B.Tech Biotechnology , Biotechnology

  2009 — 2013

• Cambridge Judge Business School

  High School Diploma, Digital Communication and Media/Multimedia

• Macquarie Business School

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2018 — 2020

• Airtribe

  Diploma of Education, Product Management

Skills

• Microsoft Word
• Marketing Communications
• Strategic Planning
• Creative Writing
• Creative Strategy
• Marketing Strategy
• Social Media
• Sales
• Social Media Marketing
• Customer Service
• Microsoft Excel
• Advertising