Tejas Tank

About Tejas Tank

They fail because the tracking is broken, the audience signals are wrong, or the funnel leaks before the ad even matters. I fix that first — then scale. Over the last 3+ years, I have run lead generation, app growth, and e-commerce campaigns across Google Ads and Meta Ads for clients in India and international markets. Here is what that looks like in practice:$163 → — Scaled a mobile app\'s monthly revenue in 6 months by shifting to tROAS bidding, rebuilding conversion windows to 90 days, and localizing creatives with regional influencers. Peak ROAS: 15.15x. ₹1,200 → ₹411 CPL — Turned a single-city home automation pilot into a 40-city national engine. Fixed broken attribution first, then scaled spend by 1,700% while cutting cost per lead by 60%. ₹53 Lakhs revenue in South Africa — Launched an Indian personal care brand in a new market using a WhatsApp-first paid funnel, navigating Meta\'s medical policy restrictions and low e-commerce trust. 4.5 ROAS on ₹10.7L spend. 65 paid PhD applications in 30 days — Ran a precision multi-platform campaign integrating CRM lead data directly into audience targeting, turning cold traffic into verified paid applicants within a single admission cycle: Platforms — Google Ads (Search, Display, App Campaigns, DV360) · Meta Ads · LinkedIn Ads Tracking & Measurement — GTM · GA4 · Adjust (MMP) · Conversion API (CAPI) Strategies I specialise in — Value-Based Bidding (tROAS) · Lead Quality Optimization · OTP Verification Funnels · Geo-Fenced Creative Engines · CRM-to-Campaign Data Loops · Auction Insight DominanceCurrently managing a ₹1Cr+ annual budget across 11 academic programs in India. I am also pursuing an MBA in Marketing — deepening my understanding of business strategy alongside hands-on campaign work. If you are building a performance marketing team that cares about profitable growth — not just spend — let\'s connect.

Experience

1. Senior Performance Marketer

   Socialee

   Oct 2024 — Present · Gandhinagar, IN

   Promoted after demonstrating consistent campaign results and strategic thinking across multiple client accounts. Currently leading high-budget paid media campaigns across Google, Meta, and LinkedIn Ads for clients in India and international markets. Managing a ₹1Cr+ annual paid media budget across 11 academic programs for a university client — building campaign architecture, audience strategy, and CRM-integrated tracking from scratch for the 2026–27 admission season Scaled a mobile app\'s monthly revenue from $163 to in 6 months using tROAS bidding, 90-day conversion windows, and regional influencer creatives — achieving a peak 15.15x ROAS and 1M+ verified installs Generated ₹53.4 lakhs revenue for a South Africa personal care brand at 4.5 ROAS — built a WhatsApp-first acquisition funnel on Meta, navigating medical policy restrictions and low e-commerce trust in a new international market Secured 65 verified paid PhD applications in 30 days for a university — synchronized ₹2.79L budget across Google, Meta, and LinkedIn using CRM-backed Customer Match audiences and OTP-verified landing pages Improved lead-to-contact rate by 50% for a visa consultancy — rebuilt full campaign structure, introduced OTP verification, deployed 7-day WhatsApp nurture automation, and shifted budget from Meta-heavy 70/30 to balanced 50/50 Meta-Google split : Google Ads · Meta Ads · LinkedIn Ads · GA4 · GTM · Adjust (MMP) · Conversion API (CAPI) · Merrito CRM · Shopify · Swipe Pages · Pabbly · N8N

Education

• Digital Trainee Institute

  Digital Marketing

• Manipal University Jaipur

  Master of Business Administration, Marketing

• Saurashtra University, Rajkot

  Bachelor of Commerce, Accounting

• Digital Sandeep Academy

  Digital Marketing

• All India Institute of Local Self-Government

  Diploma of Education, Sanitary and Health