Teja G.
Associate Director @S&P Global
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WORK HISTORY
Associate Director @S&P Global
Lead enterprise marketing analytics strategy across S&P Global\'s five divisions, delivering actionable insights that drive marketing effectiveness, revenue impact, and data-informed decision-making at scale.• Own end-to-end marketing analytics dashboard strategy using Power BI, integrating data from Adobe Analytics (WebSDK), Salesforce, Marketo, Adobe Target, Drift, ON24, Adobe CDP, and internal systems to deliver self-service insights to marketing, sales, and executive leadership• Partner with Director of Enterprise Marketing Analytics to define scalable reporting processes, KPI alignment, and data visualization standards that support strategic priorities across demand generation, pipeline impact, and channel attribution• Lead Adobe Analytics Workspace reporting for web engagement and conversion metrics across campaigns, applying design best practices and data storytelling techniques to create compelling dashboards for diverse business audiences• Collaborate with CDP and Customer Intelligence teams to leverage audience-level data for advanced segmentation, ABM measurement, and personalization effectiveness tracking• Deliver regular performance reporting to marketing, sales, and business leadership, identifying actionable trends, performance gaps, and optimization opportunities that influence strategic, data-informed decision-making• Implement data validation frameworks across all marketing data sources to ensure integrity and accuracy, working with data enablement and martech teams to improve reporting pipelines and system integration• Pilot AI-driven analytics tools and automation solutions that reduce manual effort and enhance decision speed, staying ahead of emerging analytics technologies and advocating for relevant innovations within the team• Cross-functional collaboration with SEO, paid media, events, and content teams to improve KPI alignment and reporting effectiveness, ensuring consistency and comparability of metrics across business units
EDUCATION
New Jersey Institute of Technology
Master of Science - MS, Engineering/Industrial Management
Manipal Institute of Technology
Bachelor of Engineering (B.E.), Mechanical Engineering
Imperial College London
Master of Science - MS, Business Analytics
ABOUT TEJA G.
Strategic Business Intelligence and Analytics Leader with over 12 years of cumulative global experience across the UK, USA, and India. Skilled in enabling data-driven decisions, driving SaaS contract accuracy, entitlement compliance and usage-based renewal strategies, optimizing product performance, and designing scalable dashboard ecosystems for executive leadership. Proven expertise in SaaS, healthtech, manufacturing, and government sectors. Recognized for cross-functional leadership, digital campaign analytics, pricing analytics, and post-merger insights. Experienced in client-facing and internal stakeholder roles across industries. Certified PMP, Scrum Master, Six Sigma Black Belt with hands-on experience in Tableau, Power BI, SQL, and Python (GenAI-enabled workflows).
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