Teena Thach
Social Media Strategist, Partner Social & Digital (Employee Advocacy) at Starbucks and Content Creator
- Role
- Associate Social Media Strategist, Partner Social & Digital (Employee Advocacy) at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Teena Thach
I enjoy serving others, learning and being able to connect with diverse groups of people. There is something about hearing stories from individuals that intrigues me. Everyone is different and unique, which makes life more interesting. I’m a first generation woman of color from an immigrated family, so throughout life I’ve had many “first\" moments. I was the first one to graduate from high school and now the first one to receive a bachelor’s degree from college. Not only has it pushed me to be self-motivated and determined, but it has also taught me about hard work and dedication. I strive to always do my best and devote my time to the community that has helped me grow. I graduated from Western Washington University, majoring in journalism with an emphasis in public relations. PR is personal, credible and forms opportunities, which I find extremely important in this generation. But I also enjoy social media marketing, a new digital world that fascinates me and is growing everyday. Building relationships and networking with others has helped my ability to achieve goals and produce a greater image for different groups and organizations. I hope to do that in all aspects of my life. Check out teenathach.com for my online portfolio and personal website.
Experience
Associate Social Media Strategist, Partner Social & Digital (Employee Advocacy)
Feb 2022 — Present · Seattle, WA, US
Launched the first Starbucks Partners (employees) TikTok channel - Lead Starbucks Partners TikTok strategy through content creation that includes planning, sourcing, video editing, interviewing, copywriting and execution from Opal social calendar - Lead quick-turn content creation about breaking news and announcements for Starbucks - Meet weekly and collaborate with cross-functional teams across the company to organize news, media and storytelling content to send out via email to leaders - Support community management and storytelling across all partner social channels (Partner Instagram, Partner Facebook)- Consult and collaborate with other teams to evolve employee storytelling - Provide data, sentiment and themes on conversation trends for overall reporting on campaigns to inform internal stakeholders and future programs - Develop strategy, manage, report insights, increase membership and engagements month to month on the brands first private military Facebook group‒Starbucks Military Community
Education
Western Washington University
Bachelor's Degree, Public Relations, Advertising, and Applied Communication, Senior
2012 — 2015
Mount Tahoma High School
High School
2008 — 2011
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