Tee Omotosho

Data Scientist Analyst @Light Of Africa

Partnered with content creators and marketing teams to deliver data-driven insights on audience preferences, shaping targeted campaigns and improving engagement outcomes- Leveraged advanced DAX expressions to calculate metrics for tracking user growth, content reach, and the impact of advertising initiatives across platforms- Delivered regular KPI reports to management, aligning strategic objectives with data-informed insights to drive business outcomes- Conducted comprehensive analyses of Google Analytics data, uncovering trends in audience behavior, traffic origins, and conversion pathways to optimize user experience and content strategies- Developed integrated data models in Power BI, seamlessly combining data from Google Analytics, social media platforms, and internal databases, resulting in streamlined reporting and a consolidated view of performance metrics- Analyzed traffic patterns using Google Analytics to identify growth opportunities, including SEO enhancements and targeted audience segmentation, to expand organic reach- Designed and implemented Power BI dashboards to visualize critical metrics, including user engagement, website performance, and content effectiveness, empowering stakeholders to make informed editorial and marketing decisions- Automated recurring analytics workflows using Power BI, reducing manual reporting efforts by 60% and ensuring the timely delivery of actionable insights- Performed detailed analyses of website performance, identifying and implementing strategies to enhance page views, reduce bounce rates, and increase audience retention.