Ted Zollinger
- Role
- Chief Analytics Officer Business Intelligence Data Analysis Marketing Strategy at Modus Direct
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Ted Zollinger
I am a versatile and proactive marketing strategy and analysis executive with a…
Experience
Chief Analytics Officer Business Intelligence Data Analysis Marketing Strategy
Sep 2022 — Present
I have a dual focus on developing new attribution methodology that connects untracked online sessions back to direct marketing response activities and creating new reporting tools that allow our agency\'s partners to understand the state of their marketing programs better. I lead the analytics and operations departments responsible for ensuring the smooth execution of our client\'s campaigns and then monitoring the outcomes as they come in. In this role, I developed a new attribution method for tracking general web search activities back to TV commercials, allowing our partners to see the full impact of their advertising dollars on business.
Skills
- Database Marketing
- Strategic Partnerships
- Direct Mail
- Data Segmentation
- Spss
- Crm
- Sem
- Interactive Marketing
- Integrated Marketing
- Customer Acquisition
- Advertising
- Direct Marketing
- Email Marketing
- Customer Retention
- Sql
- Marketing Strategy
- Multi-Channel Marketing
- Online Marketing
- Business Development
- Client Services
- Data Analysis
- Leadership
- Relationship Marketing
- E-Commerce
- Business Strategy
- Marketing Communications
- Sales
- Business Requirements
- Campaign Management
- Marketing
- Kpi Implementation
- Digital Strategy
- Account Management
- Analytics
- B2b Marketing
- Product Management
- Strategic Planning
- Management
- Digital Marketing
- Mobile Marketing
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