Ted Mininni
President/Creative Director, Design Force, Inc.
- Role
- President Creative Director at Design Force, Inc
- Location
- Medford, NJ, US
- LinkedIn followers
- 500 followers
About Ted Mininni
Since its inception in 1990, my agency, Design Force, Inc, has established itself as one of the leading package and brand licensing design consultancy to the global brand leaders in the toy and entertainment industries. Through our core disciplines of package design and brand licensing design, we help our clients establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.For more than three decades, Design Force, Inc. has developed retail packaging, licensed product packaging programs and consumer product licensing style guides for the global brand leaders in toy and entertainment, including Hasbro, Mattel, Spin Master, ViacomCBS, Marvel Entertainment, Lucasfilm, NBC Universal, DreamWorks Animation and Disney Consumer Products, among many others.My articles have been published in many noteworthy trade and marketing publications, in print and online, such as The Toy Book, The Licensing Book, License! Global Magazine, Brandweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Brandchannel.com, The CEO Refresher, MarketingProfs.com, Market Research Association’s Alert Magazine, Promo Magazine and ShelfImpact, among others. Many of my articles have been picked up by international business blogs in Asia, Europe, Africa, and the U.S.
Experience
President Creative Director
Jan 1990 — Present · Medford, NJ, US
Education
Tyler School of Art
Bachelor of Fine Arts, Graphic Design
1982 — 1986
Central High School of Philadelphia
Bachelor of Arts, Art/Art Studies, General
1980 — 1982
Skills
- Logo Design
- Style Guide Creation
- Retail Packaging
- Strategy
- Licensing
- Blogging
- Graphics
- Product Design
- Creative Strategy
- Design Strategy
- Brand Development
- Creative Services
- Branding
- Corporate Branding
- Branding & Identity
- Product Concept
- Design Thinking
- Digital Illustration
- Collateral
- Catalogs
- Brand Architecture
- Corporate Identity
- Toys
- Typography
- Concept Development
- Brand Implementation
- Consumer Products
- Package Design
- Packaging Design
- Art Direction
- Licensing Program Design
- Branding
- Brand Licensing
- Packaging
- Creative Direction
- Communication Design
- Market Research
- Visual Communication
- Trend Analysis
- Illustration
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