Teddy Almaraz

Experience

1. Digital Commerce Manager

   adidas

   Nov 2019 — Present

   Co-own the end-to-end shopping journey for the outdoor consumer by optimizing onsite content, product metadata, partnering with SEO, onsite merchandising, and search on adidas.com-Collaborates with the global digital teams on projects such as: global adiClub membership activations, site tool enhancements and product launch campaigns-Created and owns the distribution of monthly reporting: Product selling, site KPI\'s, product activations and onsite tools-Partners with; site merchandising, SEO, performance marketing, metadata, A/B testing and personalization teams on driving the traffic, product findability and optimizing consumer journey on adidas.com-Heads the NAM TERREX & Five Ten adiClub membership activation strategy and calendar. Focuses on membership acquisition and retention to increase customer base and incremental sales-Executes brand campaigns to educate target audiences on product features, benefits, and values-Led the digital traffic strategy for the opening of the Portland adidas TERREX pop up store-Served as the business unit digital project lead for the adidasoutdoor.com to adidas.com site migration-

Education

• Brooks College

  AA, Merchandising/Planning

  2002 — 2004

Skills

• E-Commerce
• Advertising
• Product Development
• Visual Merchandising
• Retail
• Fashion
• Marketing Strategy
• Powerpoint
• Time Management
• Customer Service
• Photography
• Sales
• Analysis
• Inventory Management
• Merchandising
• Strategy
• Management
• Leadership
• Training
• Marketing
• Assortment
• Coaching
• Apparel