Tedde van Gelderen

President @Akendi

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2007 — Present

President @Akendi

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CA

At Akendi, we create intentional experiences. The user research, strategy and experience design work is based on the Experience Thinking approach. It delivers solutions for the holistic end-to-end experience life cycle and journeys that users and customers have with a product, service, content, and brand. We create shorter paths to connected experiences, so you can deliver remarkable results, every time.

EDUCATION

N/A

Goois Lyceum

High School Diploma, General Studies

1986 — 1992

Radboud University

M.A., Cognitive Psychology

SKILLS

User-Centered DesignUser ExperienceUsability TestingInteraction DesignUser Interface DesignUsabilityUser Experience DesignUser InterfaceUser ResearchExperience DesignInformation ArchitectureHuman Computer InteractionStrategyUsability EngineeringHuman FactorsDesign ThinkingPersonaWeb StrategyTask AnalysisHeuristic EvaluationWire FramingLeadershipEthnographyCard SortingResearch DesignInformation DesignService DesignPaper PrototypingContextual InquiryRapid PrototypingManagementProject ManagementAccessibilityWeb DesignConsultingUser Acceptance TestingUsability LabsStrategic LeadershipProduct DesignField Research

ABOUT TEDDE VAN GELDEREN

For over 18 years, I have been leading Akendi, a user experience strategy, research and design consultancy that helps our clients create remarkable products and services. I apply the Experience Thinking framework, a holistic approach that considers the entire experience life cycle and journeys of users and customers.My mission is to create shorter paths to intentional experiences, so clients can deliver awesome products sooner and more often. I also share my knowledge and expertise as an instructor at Experience Thinkers, the next generation of UX training and certification. I have written the book on Experience Thinking and published multiple articles on user research, process improvement, and usability labs. I am passionate about transforming experiences and empowering teams to innovate.

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Tedde van Gelderen — President at Akendi in Toronto, ON, CA | Unifers