Ted Coté

About Ted Coté

I help businesses cut through the AI hype and actually put it to work.Most companies are experimenting with tools like ChatGPT, but they’re not seeing real results. Why? Because AI without structure, systems, and strategy is just noise.That’s where I come in.I design and implement AI-driven systems using prompt engineering and automation to:Increase revenueEliminate manual workImprove marketing performanceStreamline operationsThis isn’t theory—I’m an operator first.As the founder of a multi-property short-term rental business, I’ve used AI to:Automate guest communication and workflowsImprove listing performance across platformsIncrease direct bookings and marginsBuild scalable systems without adding overheadBefore that, I built and scaled marketing and compliance programs in healthcare, safety, and environmental industries—long before AI made it easy. What I Do TodayI work with founders, operators, and small-to-mid-sized businesses to: Build custom AI workflows tailored to their business Train teams on prompt engineering that actually produces results Identify where AI can replace or enhance existing roles Turn scattered tools into cohesive, revenue-generating systems Who I Work Best WithService-based businessesHospitality & short-term rental operatorsFounders who want leverage, not more complexityTeams tired of “AI experiments” that go nowhere What Makes Me DifferentMost “AI consultants” have never run a real business.I have.I don’t just show you tools—I build systems that produce outcomes. Let’s TalkIf you’re serious about using AI to grow your business—not just play with it—send me a message or connect.

Experience

1. Managing Member

   Calitana Properties Llc

   Oct 2018 — Present · Bozeman, MT, US

   Founder & Operator | Calitana Properties LLCBuilt and scaled a multi-property short-term rental business using AI-driven systems, automation, and performance marketing.Key Contributions:Designed and deployed AI-powered guest communication systems using prompt engineering (leveraging tools like ChatGPT), reducing manual messaging while improving response quality and guest satisfactionImplemented AI workflow automation across booking platforms, cleaning coordination, and guest lifecycle—minimizing operational overheadDeveloped marketing automation systems that optimized listing performance across Airbnb, Vrbo, and direct booking channels, contributing to sustained occupancy above 70%Built internal operating systems to manage pricing, guest experience, and reviews—resulting in reviews with ~4.9 average ratingIncreased direct bookings through systemized funnels and automation, improving margins and reducing platform dependencyApplied business process optimization to streamline turnovers, maintenance workflows, and vendor coordinationResult:Scaled to 18 listings across 11 properties generating $800K+ annual revenue with lean operations and no full-time staffAI Stack: ChatGPT, Blaze, automation tools, channel management systems, direct booking funnel

Skills

• Product Development
• Business Catalyst
• Leadership
• Inbound Marketing
• Marketing Communications
• Green Chemicals
• Hazardous Waste Management
• Copywriting
• Press Releases
• Sales Skills Training
• Learning Management Systems
• Creative Direction
• Keynote
• Lead Generation
• Photography
• Brand Development
• Strategy
• Art Direction
• Direct Marketing
• Learning Management
• Online Marketing
• Business Development
• Advertising
• Marketing
• Graphic Design
• Digital Photography
• Advertising Copy
• Selling Skills
• Excel
• Wordpress
• Market Planning
• Business Planning
• Public Relations
• Business Strategy
• Nanotechnology
• New Business Development
• Adobe Creative Suite
• Commercial Photography
• Social Media
• Osha Compliance