Ted Birkhahn

WORK HISTORY

EDUCATION

SKILLS

ABOUT TED BIRKHAHN

The financial services brands that win market share treat marketing as a strategic arm, not a support function. Over 25+ years, I have built programs that drive this shift — integrating data, content, and technology to launch campaigns that address market conditions with speed and precision. My clients have included Amex, AIG, Chubb, EY, Gabelli, Bloomberg, and McKinsey.My expertise spans brand communications, issues management, digital marketing, thought leadership, crisis response, and demand generation. I distinguish my approach by integrating every element: I never develop a brand strategy in isolation from digital execution, nor do I create thought leadership content disconnected from lead generation. Every program I design links business objectives to audience engagement through a unified methodology.I forged this approach over two decades at Peppercomm, where I joined the founding team and rose to President and Partner, helping expand the firm into one of the industry\'s most respected mid-sized independent agencies. I then co-founded Hot Paper Lantern, an integrated marketing firm where I led campaigns for global financial, technology, and industrial brands. That experience — building agencies from within while delivering results for clients externally — guides every engagement I undertake.Today, as Managing Director at Vested, I direct strategic marketing engagements for financial services companies of all sizes — from established institutions to early-stage fintechs, RIAs, asset managers, family offices, and private equity firms. My team crafts brand strategy, content marketing, digital campaigns, media relations, and technology-enabled solutions grounded in deep financial services expertise.I am a recipient of PRWeek\'s 40 Under 40 and PR News\' 15 to Watch awards and a member of the Page Up Society. If you are leading a financial brand and want to drive meaningful results through strategic, integrated marketing, let’s connect to discuss your goals. Contact me directly to start a conversation about how I can support your success.