Ted Allen

About Ted Allen

Strategic media leader with 12+ years of experience driving full-funnel, cross-channel…

Experience

1. Head of Integrated Media

   Ludwig

   Oct 2022 — Present

   Led a pod of media strategists delivering full-funnel, omnichannel campaigns for high-profile clients. Designed AI-powered tools, managed $50M+ in budgets, and consistently exceeded performance benchmarks.•Directed integrated campaigns across Paid Social, Search, Programmatic Display/Video, CTV/OTT, Print, and OOH, driving a 25% lift in ROAS over benchmarks•Architected ECHO AI, enhancing audience segmentation, bid optimization, and creative analysis across campaigns•Allocated and reallocated $50M+ annual budget to maximize LTV and CPA efficiency while maintaining strategic balance between branding and performance•Partnered with executive client stakeholders to align media mix and KPI frameworks with business objectives•Designed incrementality testing strategies (geo-lift, match-back) to validate customer acquisition impact•Scaled omnichannel campaigns for brands like GE Healthcare, Milo’s Tea, and Pink Fund, achieving measurable sales lift and engagement growth•Mentored a high-performing media team, instilling a culture of analytics, agility, and cross-functional collaboration

Education

• Clemson University

  Bachelor of Science - BS, Marketing

• Clemson University

  Bachelor of Science, Marketing

  2006 — 2010

• Fairfield University, Dolan School of Business, Fairfield

  Master of Business Administration, Management

  2010 — 2011

Skills

• Social Media Marketing
• Brand Management
• Project Management
• Schedule Planning
• Powerpoint
• Word
• Pcr
• Client Services
• Copywriting
• Brand Awareness
• Brand Development
• Ad Sales
• Pricing Analysis
• Pricing Strategy
• Market Research
• Telecommunications
• Public Relations
• Excel
• Facebook
• Online Advertising
• Marketing Strategy
• Advertising
• Direct Marketing
• Advertising Sales