Shubham B.
Engineering Manager @Zalando
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WORK HISTORY
Engineering Manager @Zalando
Berlin, DE
Team: 11 FTE + 15 externals | Tech stack: Kotlin, Swift, React, React Native (Hermes)* Leading the unified Zalando Design System (ZDS)+ Accessibility (A11y) organization, driving inclusive, scalable, and brand-consistent experiences across all Zalando Apps and Web.* Accountable for end-to-end technical direction, people leadership, and delivery of cross-platform initiatives impacting 50 millions+ of customers.* Spearheaded the Brand Refresh Phase 4 rollout across Zalando — from planning and estimation to development, UAT, and delivery — ensuring alignment across multiple orgs and platforms.* Successfully merged the Accessibility team into ZDS, maintaining delivery stability while improving team motivation, onboarding, and culture.* Leading Hermes (Native → React Native) migration enablement, embedding accessibility and design parity into component foundations.* Partnering closely with senior leadership (VP\'s & Directors), Senior program management, design, and product orgs to drive Zalando’s next-generation design, brand, and accessibility evolution.
EDUCATION
The University of Bonn
Master's Degree, Computer Software Engineering
SKILLS
ABOUT SHUBHAM B.
I’m an Engineering Manager at Zalando, leading the Zalando Design System (ZDS) and Accessibility (A11y) organization that powers every Zalando app and web experience.Over the past three years, I’ve scaled my scope from leading a native (Android & iOS) team to driving a cross-platform, multi-org transformation involving Design System, Brand Refresh, Accessibility, and React Native migration (Hermes) — impacting millions of users across Europe.I specialize in building and scaling engineering organizations, bridging design and technology, and executing global programs that require both technical depth and strategic leadership. My focus is on enabling teams to deliver high-quality, inclusive, and brand-consistent experiences — efficiently and at scale.Key achievements include:* Scaled ZDS adoption from 30% → 95% across Android, iOS, and Web — establishing the foundation for Zalando’s brand and accessibility evolution.* Delivered Brand Refresh (R1–R4) end-to-end across multiple orgs and platforms, aligning design, engineering, and product.* Integrated Accessibility (A11y) into the design system — ensuring WCAG compliance and inclusive product experiences.* Led Native → React Native (Hermes) migration, ensuring seamless component parity and platform efficiency.* Managed a 25+ member org (11 FTE + 15 externals), driving productivity, motivation, and delivery excellence.* Optimized vendor and cost structures, ensuring high-impact delivery through balanced in-house and external collaboration.* Partnered with senior leadership, design, and program management to drive org-wide alignment, de-risk initiatives, and ensure strategic delivery.I’m passionate about scaling design systems, building inclusive digital experiences, and leading teams through transformation — uniting people, process, and technology to create long-term impact.
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