Madhuri M.
Risk Analytics | Marketing Analytics | Banking | Healthcare | Ex-EXL, HSBC, Wipro
- Role
- Analytics Manager at NatWest Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Madhuri M.
Dynamic Marketing and Risk Analytics Professional with 8.6+ years of experience in Banking, Finance, and Credit Cards, specializing in Decision Science, Credit Risk Analytics, and Marketing Analytics. Proven expertise in Risk Scoring Models, Credit Limit Strategies (CLI/CLD) with a strong focus on driving data-driven strategies and insights.Key achievements include:Leading Retail Banking Analytics initiatives, optimizing customer acquisition, retention, and credit risk strategies.Building Digital Analytics practices from scratch, enhancing web, social media, and email marketing performance.Designing Credit Limit Increase (CLI) and Credit Limit Decrease (CLD) strategies to balance risk and revenue growth.Executing multi-channel marketing campaigns, improving ROI by 15% and customer engagement by 20%.Skilled in SAS, SQL, Python, and Tableau, with a passion for transforming data into actionable business value.
Experience
Analytics Manager
Oct 2022 — Present · IN
Education
Maharshi Dayanand University (MDU), Rohtak
Bachelor's degree, Information Technology
2016
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