Tammy Soares

About Tammy Soares

Tammy Soares is a people-first technology leader who serves as President of Launch by NTT DATA, where she drives customer experience and digital product innovation at the intersection of design, strategy, and engineering, with AI and innovation at the core of her approach to creating human-centered experiences.With over two decades of experience spanning startups and global enterprises, Tammy is known for building cross-functional teams that don’t just imagine the future—they realize it. She believes real innovation happens when you co-create with clients, focus on momentum over vision decks, and design AI that augments rather than replaces human potential.Her career includes executive roles at Soul Machines, Accenture Song, and Rosetta, where she scaled teams, turned around business units, and led award-winning transformations for some of the world’s biggest companies. Today, Tammy is a voice for human-centered AI and inclusive product leadership. She is on a mission to help large organizations deliver meaningful innovation at speed, drawing on a career that began in the early days of Silicon Valley’s tech boom, where she helped shape the first wave of internet innovation.From her startup roots to leading creative technology and business transformation at scale, Tammy brings both the heart of an innovator and the discipline of an experienced executive.

Experience

1. President

   Launch By Ntt Data

   Nov 2023 — Present · Seattle, WA, US

   As President of Launch by NTT DATA, I am responsible for leading a business unit inside NTT DATA, dedicated to digital product innovation and engineering, with a focus on delivering human-centered solutions that drive business growth. I oversee a multidisciplinary team of designers, technologists, and strategists who collaborate to create impactful experiences at the intersection of human needs, technology, and business value.In this role, I shape the strategic vision of Launch, ensuring our approach supports clients through the entire product lifecycle—from ideation and design to rapid development, scaling, and market success. I am passionate about championing the human perspective in technology, ensuring that our solutions address real-world challenges while unlocking transformative opportunities for organizations.

Skills

• Online Advertising
• Leadership
• Relationship Management
• Interactive Marketing
• Digital Marketing
• Digital Strategy
• User Experience
• Integrated Marketing
• Interactive Advertising
• E-Commerce
• Mobile Marketing
• Mobile Devices
• Crm
• Creative Direction
• Content Strategy
• Social Media Marketing
• Digital Media
• Strategy
• Business Development
• Information Architecture
• Advertising
• Project Management
• Sales
• Interaction Design
• Management
• Online Marketing
• Salesforce.com
• Email Marketing
• SEO
• Analytics
• Sem
• Web Project Management
• Marketing Strategy
• Social Media
• Brand Development
• Marketing
• Creative Strategy
• Customer Engagement
• Customer Relationship Management (Crm)