Tom de Bens
Digital & Media Operations Strategic Leader💡Transform vision into actionable plans 🌟 Develop data-driven marketing plans for leading Fortune 500 Companies ✨Integrate capabilities & develop high-performing teams
- Role
- Managing Director - Media Operations at Omnicom Media
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Tom de Bens
As Managing Director, Media Operations and Digital Transformation lead for a major media agency group, I deliver data-driven solutions that drive business results for our clients. My unique hybrid role in strategy, data, and technology enables me to approach client challenges from a business real perspective and land solutions that create long-term growth through data-oriented insights.With over 20 years of experience in advertising, I have a proven track record of success in leading new business processes and mentoring a broad community of practitioners of strategy and data operations across the NAM, EUROPE and LATAM region. My core competencies include executive leadership, new business development, operational improvement, strategic planning, media planning, storytelling, data modeling, innovation, and a deep understanding of marketing and behavioral science.I am a marketing and strategy expert, with a focus on data analytics and specific areas of interest such as performance marketing, data-driven behavioral marketing, media operations, innovation, and digital media. I am obsessed with driving business results and growth, and I bring this passion to every project I lead. As head of Media & Data Transformation for a major media agency group, I deliver growth solutions that drive business results for Fortune 500 clients such as Diageo, Uber, Grupo Bimbo and Amazon.
Experience
Managing Director - Media Operations
May 2021 — Present · Chicago, IL, US
Executive-level thought-leader and member of OMG’s Media Center of Excellence, responsible for supporting key markets in launching omnichannel strategies and integrated media plans that drive growth, revenue goals, and business success metrics across the network of Omnicom media agencies (PHD, OMD, H&S)
Education
University of Richmond - Robins School of Business
Bachelor of Science Business Administration, Marketing & Management Focus
1997 — 2001
Dubai College
3 A-Levels, Math, Physics, Geography
1990 — 1997
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