Tony Dabbs

About Tony Dabbs

Adaptive business developer with keen entrepreneur spirit, offering well-rounded consumer goods experience that includes Product Management, Creation, Development, Merchandising, and Strategic Planning for Fortune 500 companies. Create incredible products by garnering, analyzing, and communicating customer behavior and insights. Deliver comprehensive presentations effectively to variety of audiences ranging from technical presentations to sales leaders and customers to strategic presentations to senior leadership.Proven team builder who has built and managed business units both locally and globally. Managed product lines and have worked extensively with Asian manufactures, sourcing, developing, and selling numerous products to largest sporting goods retailers in the world. Products include golf equipment, footwear, and apparel, ranging from complex hard goods to cut and sew product.− Product Management− Product Development− Strategic Planning− License Deal Development & Closure − Strategic Partnerships − Global Consumer Expert − Process Builder − Global Supply Chain

Experience

1. Sr Category Director- Nike Performance Sports Equipment and Accessories

   JR286

   Aug 2018 — Present · Los Angeles, CA, US

   Direct the overall business strategy and manage a group of Global Product Line Managers that produce Nike Equipment and Accessories for Basketball, American Football, Baseball, Golf, Volleyball, Training, Yoga, and Hydration. Work directly with Nike Apparel and Footwear in like categories to ensure cohesiveness between licensed and inline product. Key products include inflates (basketball, volleyball, and football) gloves (football, baseball, and golf), mitts, and all types of hydration bottles. Drive long term business and innovation strategy for all categories and take extreme pride in building world class product experts.

Education

• Grand Valley State University

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

Skills

• Business Strategy
• Product Training
• Management
• Strategy
• Team Leadership
• Business Process Improvement
• Go-to-Market Strategy
• Market Research
• Program Management
• Supply Chain Management
• Sales Management
• Consumer Insight
• Retail
• Golf Clubs
• Golf Equipment
• Sporting Goods Industry
• Product Marketing
• Sales Presentations
• Merchandising
• Product Launch
• Product Development
• Product Management
• Global Business Development
• Coaching & Mentoring
• Marketing
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy