Tracy Parkes

About Tracy Parkes

As a leader in sports partnerships, I help brands enter and succeed in the esports and gaming industry. I tailor bespoke programs and strategies that align with their goals and values and deliver results and satisfaction.I have over seven years of experience in sales and marketing in the video game and esports industry. While with the Golden State Warriors esports organization as the Interim Head of Esports and the Director of Partnerships. I led an agile team to achieve the best competitive year in the organization\'s history, including the first-ever 5v5 NBA2K League Championship, while reducing expenses by 50%. I also sourced, built, and renewed several of the strongest partnerships in esports and gaming, generating revenue and brand awareness for both parties.

Experience

1. Account Manager - Gaming

   160over90

   Apr 2025 — Present

   USAA - Gaming partnerships + StrategyWells Fargo - Special Project + College Sports, GolfCoca-Cola - Partnerships StrategyLittle Ceaser\'s Pizza - ComarketingGlobal Coverage Team Lead - Gaming/Esports

Education

• California State University Channel Islands

  Bachelor of Science (BS), Business

Skills

• Html
• Social Networking
• Customer Service
• Facebook
• Organization Skills
• Retail
• Adobe Photoshop
• Leadership
• Social Media Marketing
• Event Management
• Press Releases
• Powerpoint
• Microsoft Excel
• Public Speaking
• Public Relations
• Teamwork
• Digital Marketing
• Team Management
• Brand Development
• Microsoft Office
• Sales
• Advertising
• Marketing
• Marketing Strategy
• Communication
• Event Planning
• Project Management
• Account Management
• Social Media
• Management
• Microsoft Word
• Time Management
• Team Leadership
• Research