Tim Monckton

Commercial Analyst @Bauer

Newcastle Upon Tyne, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2018 — Present

Commercial Analyst @Bauer

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Newcastle upon Tyne, GB

Part of the Strategic Delivery team and reporting directly to Senior Directors, this is a UK wide role analysing all Local Bauer Radio stations, ensuring that best practice and commercial opportunities are found and kept to within set KPI’s. The role has grown with the constant changing business environment and is predominantly focused on creating powerful performance insight to ensure strategic decisions can be made and implemented. I am currently helping integrate new businesses to the Bauer way of working predominantly focusing on ensuring that Bauer Sales systems are best in class and used across all areas with a reporting suite that delivers quality insight to leaders. I am the lead for actionable insights relating to Sales Team activity vs KPI and design, implement and deliver reports to Senior Leaders on a weekly, monthly and quarterly basis.This role is varied but comes back to CRM being at the heart of everything we do. Future proofing operations is a given, ensuring that our sales systems will be relevant in years to come. A key part of this role is consulting, scoping, designing and then rolling out business insight solutions like Power BI across all UK sites ensuring that Bauer has the same voice across it\'s local radio business. I help in transforming the way that data is used within the Bauer Audio UK, moving away from a tabular base to more dynamic and visual data sets, allowing leaders to easily understand actionable insight. This saw a shift from SSRS style reporting into Power BI, creating a suite of business dashboards from which the user controls the data in order to create actionable insights. This transition not only required the change in how data is displayed but also users needed to be trained on how to make data work for them in this new way of working.

EDUCATION

2000 — 2003

University of Newcastle-upon-Tyne

BA

SKILLS

Social MediaMedia RelationsMarketingAccount ManagementMarketing StrategyPublic RelationsEmail MarketingMarketing CommunicationsSponsorshipAdvertisingDirect MarketingCopywritingOnline AdvertisingOnline MarketingRadioSocial Media MarketingEvent ManagementDigital MarketingDigital MediaNew Business DevelopmentManagement

ABOUT TIM MONCKTON

Experienced data story teller with a demonstrated history of working at senior level in the media, marketing and advertising industry. Skilled in Management, Performance Insight and Analysis, Business Development and Strategy, Agency and Client Management, as well as Digital Marketing. Focused in delivering business change projects across multiple sites including introduction and development of customised CRM systems. Strong understanding of Microsoft Office products with a BA focused in Politics from University of Newcastle-upon-Tyne.

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Tim Monckton — Commercial Analyst at Bauer in Newcastle Upon Tyne, GB | Unifers